#ITSNOTJUSTME

#ITSNOTJUSTME

#ITSNOTJUSTME

Background

Background

Background

I am someone who grew up experiencing the chronic illness "M.E.", an illness which took hold of my life for a number of years. Since then, I have become very passionate about this issue, and decided to base my honours project at university off of this subject in particular. #It'sNotJustME is a campaign which strives to bring recognition to this awful condition, aiming to tear down the associated stigma, bringing awareness and recognition to this issue in not only the public eye, but also the professional world.

Empathy Maps

Empathy Maps

Personas

Personas

POV + HMW? Statements

POV + HMW? Statements

Finals

Finals

HOME.

MEADOWS.

BREAKTHECHAIN.

CALEDONIAN CREATES.

PERSONAL PROJECTS.

ABOUT ME.

CONTACT.

Website Showcase:

Website Showcase:

Closing statement

Closing statement

This project highlighted the significance in knowing the user, and gaining primary research. Before entering the define phase of this project, I conducted three interviews with professionals and people close to those who experience the condition, which helped immensely with the rest of the project. Going forward with this project I would advocate for further primary research to be done, to get a much broader understanding from not only a professional standpoint, but from an individuals (with me/cfs) standpoint, to further 'humanise' the campaign, and empathise with those who experience the condition day to day.

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  • CONTACT ME

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LUKECALLEN.DESIGN

@GMAIL.COM

LUKECALLEN.DESIGN

@GMAIL.COM

LUKECALLEN.DESIGN

@GMAIL.COM

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last updated = ‘25, 04, 2024’;

Glasgow, Scotland