This project was part of a live brief, given to me by Multiply to create a packaging design, advertising materials, a new brand ID and a website for a new 'futuristic' skincare company - called meadows. Through looking at the target market, Generation Z were the most closely connected to skincare and beauty, making them the prime candidates for the target of this brand.

Through researching other skincare companies - it also made sense with the generation z being the most climate conscious and willing to drive positive change - I decided to positioning meadows in the "clean beauty" sector, making sure that anyone who purchases a meadows product knows they are making a choice for the planet.